Expanding e-Commerce to China
Ecommerce in China is exploding. eMarketer predicted that China took in more than six of every ten dollars spent on ecommerce in Asia-Pacific in 2014 and will account for nearly three-quarters of regional spending by 2017. The country's ecommerce market is second only to the US, but this is not expected to last much longer. Beginning in 2016, China will overtake the US in spending.
In this presentation, we explore ecommerce opportunities in China, share best practices for entering the Chinese market and provide an overview for how retailers and brands can easily expand to the massive market with Global Access ®' Demandware cartridge.